Unreasonable Hospitality Book Summary

Unreasonable Hospitality Book Summary Preview

Key Insights

Will Guidara, the writer of Unreasonable Hospitality, understands the dramatic effect of giving people more than they expect, especially in the world of business.

Many business owners expend all of their energy ensuring that their product is top-notch and free of kinks, and though this is a vital part of any business, Guidara counters that the product’s audience should be given that same perpetual energy. 

For your business to succeed and float to the top of the market, it needs to nurture its customers as much as its product. That’s where Guidara’s idea of Unreasonable Hospitality comes in. 

Even if you’re not in the hospitality industry, these key points of Unreasonable Hospitality will lead you to serve your customers more than they expect. 

Give Them More, and Your Business Will Benefit 

The word “unreasonable” has a negative stigma attached to it. When we hear it, we may think of someone who is relentless, uncompromising, and pushing all of our buttons. However, what if we switched our perspective a bit and considered that unreasonability could be a good thing?

The business of hospitality is focused around making customers feel looked after, taken care of, and secure. Taking that principle to an unreasonable level gives the customer what they asked for and more, completely personalizing and elevating their treatment. 

Any business can give the customer what they’re asking for, but by incorporating the idea of Unreasonable Hospitality into your practice, you put your customer’s experience onto a pedestal and make them feel nurtured throughout their whole journey with your business. It’s all about going above and beyond!

When customers remember their experience with a business, they usually don’t remember the service they expected going in. For example, if you go to a salon to get your hair done, you can expect to walk away with a cut and style; that would be an ordinary experience. However, if you go to a salon for a cut and style and end up with that plus complimentary collagen under-eye patches because your stylist took note that you were tired, you will feel like you had a more luxurious and personalized experience. That’s the objective of Unreasonable Hospitality.

This objective can be reached within any business you work in. All you need to do is brainstorm how you can give the customer what they came there for and more. Applying this practice into the everyday strategy of your business will help build a loyal customer base. 

Customers who have experienced your Unreasonable Hospitality will use word-of-mouth to boast about our business to their network, which in turn will expand your audience pool. So, how do you get started with becoming unreasonably hospitable?

Train Your Staff How To Apply Unreasonable Hospitality

‘The customer is always right” or “the customer comes first” are two phrases that are embedded into the workforce. Employees are hammered with the idea of putting the customer first, but what about the staff? 

Practicing Unreasonable Hospitality to your staff is vital to making them feel included and valued. When they feel this kind of nurturing from...

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