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Book Summary

Unreasonable Hospitality

15 min

Audio available

Brief Summary

Unreasonable Hospitality teaches the importance of going above and beyond for your customers in unexpected ways and reveals how it can take your service-based business to the next level and create a loyal client base with plenty of organic word-of-mouth marketing.

Guidara lays out the blueprints to turn your business from ordinary to extraordinary by utilizing Unreasonable Hospitality in every step of your business, from employees to customers to internal issues, creating a confident work atmosphere as well as satisfied customers.

About the Author

Will Guidara is a restaurateur, author, speaker, and co-owner of the Make It Nice hospitality group, which owns well-known restaurants such as Eleven Madison Park and multiple NoMad restaurants around the United States. Guidara was also recognized with the 2016 Food Innovator Award by the Wall Street Journal Magazine, alongside Chef Daniel Humm.

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