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Purple Cow book summary

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Book Summary - Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

Key Insights

Do you ever wonder what makes a company succeed? 

What makes them truly stand out? 

How can you make your business truly special and unique?

In, “Purple Cow: Transform Your Business by Being Remarkable” Seth Godin shares his secrets to the purple cow success. Or, in other words, a company that sticks out, grabs attention and is something truly remarkable.

“In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable.” - Seth Godin

Godin takes you step-by-step to share the magic of the purple cow. And, helps you to utilize these strategies in your own workplace. 

Because, let’s face it, being ordinary will not bring you success. You must be doing something different in order to gain the extraordinary reputation your company deserves.


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In today’s market, a product must be extraordinary to be visible. To make a remarkable product, you must be willing to take risks and face harsh criticism while spreading the word to your ideal audience.

About the Author

Seth Godin is an American author and dot com business executive. He is the founder of Seth Godin Productions, a book packaging business, which he sold to his employees to focus on his next startup. He and Mark Hurst then founded Yoyodyne, where he promoted the concept of permission marketing. He sold Yoyodyne to Yahoo for about $30 million and became Yahoo’s vice president of direct marketing. In 2006, he launched Squidoo, one of the 500 most visited sites in the world. He eventually sold Squidoo to HubPages. He graduated from Tufts University and Stanford.

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