PreviewIn today’s market, a product must be extraordinary to be visible. To make a remarkable product, you must be willing to take risks and face harsh criticism while spreading the word to your ideal audience.
About the AuthorSeth Godin is an American author and dot com business executive. He is the founder of Seth Godin Productions, a book packaging business, which he sold to his employees to focus on his next startup. He and Mark Hurst then founded Yoyodyne, where he promoted the concept of permission marketing. He sold Yoyodyne to Yahoo for about $30 million and became Yahoo’s vice president of direct marketing. In 2006, he launched Squidoo, one of the 500 most visited sites in the world. He eventually sold Squidoo to HubPages. He graduated from Tufts University and Stanford.