By using their knowledge of psychology and how habits form, companies can successfully sell habit-forming products, create a dependent community of consumers, and gain big bucks in return!
About the author
Nir Eyal is an American author, lecturer, and investor known for his best-selling book, Hooked: How to Build Habit-Forming Products. He graduated from Standard University with an MBA and taught at Stanford’s Graduate School of Business. He is an expert in the field of behavioral engineering and has published books about how psychology intersects with technology and business. He has written for popular journals such as Fast Company, Harvard Business Review, and The Atlantic. His second book, Indistractable: How to Control Your Attention and Choose Your Life, was published in 2019.
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