The Cult of We

"The Cult of We" by Eliot Brown and Maureen Farrell is an exploration of the rise and fall of WeWork, a shared workspace company once valued at $47 billion that faced scandals and plummeted in value. The book examines the charismatic leadership of WeWork's founder, Adam Neumann, and the company's culture of blind faith in his grandiose plans, ultimately highlighting the dangers of unchecked ambition and the need for accountability in high-stakes entrepreneurship.

Eliot Brown and Maureen Farrell are both journalists who have extensive experience covering the tech industry. They teamed up to write "The Cult of We," which provides an in-depth look at the rise and fall of WeWork, one of the most high-profile startups of the past decade.

Eliot Brown is a reporter at The Wall Street Journal, where he covers technology startups and venture capital. He has covered a wide range of companies and topics in the tech industry, from Uber and Airbnb to the impact of Silicon Valley on real estate markets. Brown has won numerous awards for his reporting, including the Gerald Loeb Award and the Society of American Business Editors and Writers award.

Maureen Farrell is a reporter and editor who has covered the technology and finance industries for more than a decade. She is currently a reporter at The Wall Street Journal, where she covers initial public offerings and public companies. Prior to joining The Wall Street Journal, Farrell worked at Forbes, where she covered the intersection of technology and finance. She has also written for The New York Times, The Economist, and other publications.

Both Brown and Farrell have a deep understanding of the tech industry and a talent for telling compelling stories.