The Art of Social Media Book Summary

Book Summary

15 min

Audio available

Brief Summary

Social media can be very beneficial when you’re growing your brand. However, it is important to be aware of the common pitfalls that users make so you know how to avoid them.

By implementing good etiquette and utilizing the resources available on social media, you can maximize your presence. Following good sense practices will help you build a successful online brand. This includes creating valuable content, integrating access to all of your social media, and responding to user comments in a professional manner. If you adhere to these practical steps, you will continue to build an online presence that is valued and interesting.

About the Author

Guy Kawasaki is the chief evangelist behind the content platform Canva. He is also the creator of the Remarkable People podcast and an adjunct professor at the University of New South Wales. Previously he was the chief evangelist at Apple. Kawasaki holds a BA from Stanford University, an MBA from UCLA, and was the recipient of an honorary doctorate from Babson College.

Peg Fitzpatrick is an author and the editor-in-chief of the 12 Most website. An experienced social media strategist, Fitzpatrick has been the Brand Ambassador for the Kimpton Hotels chain and worked extensively with global brands on social media campaigns. She has successfully headed up campaigns for companies such as Audi, Google, and Motorola.

Topics

Marketing & Sales

The Art of Social Media Book Summary Preview

What you’ll learn:

How to avoid common mistakes users make.
How to engage effectively with your audience.
Types of posts that garner the most attention and hold the most value.
Buying followers has less value than making good content.
Identify the comments you want to respond to and be positive.
The most effective ways to utilize social media to increase your brand’s visibility
The best social media tools for mass communication

Who this is for:

Business Owners
Media Professionals
Individuals who are interested in building their social media presence
Social Media influencers who want to increase their audience
Institutes and Organizations such as museums, and universities.

Key Insights

These days almost everyone uses social media. Whether you have a personal or professional social media presence, learning how to avoid mistakes that can damage your brand is essential. The Art of Social Media provides an in-depth guide on how to elevate your presence while steering clear of damaging mistakes.

The Art of Social Media offers practical advice on how to effectively engage your audience, and build a positive brand image on social media platforms. It is an excellent resource of tools and methods that have been proven through real-world testing by the authors. This is an essential read for those who wish to become more adept at using social media.

Your profile needs to accurately represent who you are.

A successful social media presence is built upon a foundation of excellent communication. Your audience needs to know who you are. People often form an opinion of a person or organization from their profile, so it is important to make sure your profile effectively communicates who you are. Creating the right impression from the beginning is essential in building your presence.

Your profile picture is as important as the information written in your profile. If you are using your photo try to get a professional headshot. To make it more interesting, try an asymmetrical pose. Headshots that are not taken face on are regarded as more interesting and generate a better response. Once you are happy with your profile picture, use it across all platforms so there is consistency in your brand.

When it comes to choosing your social media name, keep it simple and straightforward. The goal is to make yourself easy to find. If you choose a name that is too obscure you may regret it later if it hinders your ability to increase your audience. A name that is easily remembered will help people to find your brand across all platforms of social media.

Determine what your mission statement is and create a suitable tagline or slogan that can be used on all social media. Consistency is key to creating a strong following. By using the same profile information across all platforms you will project the same image to all audiences.

Apart from a good profile picture and name, you need a strong narrative about your brand. Relate the narrative to your slogan and use pictures where possible to enhance the information. For example, you may have the option of a banner photo or cover photo on your social media page....