That Will Never Work

Book Summary

By Marc Randolph

10 min


Developing a winning idea takes a lot of time and vetting of bad ideas, but it pays off in the long run. 

Work on your idea with people who you trust and be open to their suggestions. They will help filter the good ideas from the bad. Once you have positioned your company, find ways to innovate and stand out from the competition by doing something they aren’t. Finally, surround yourself with a good team and build your customer base. Once you have these things in place, you can continue to try out new ideas and grow the company in different directions with success. 

About the Author

Marc Randolph is the co-founder and former CEO of Netflix. He has mentored hundreds of entrepreneurs and invested in several successful tech ventures. In recent years, Randolph co-founded the analytics company Looker Data Sciences where he serves as director. He also sits on the boards of several companies including the environmental advocacy group 1% For The Planet. 

Randolph is in demand as a public speaker and travels all over the world to speak. When he is not traveling for speaking engagements and work, he lives in Santa Cruz, California. 
book summary - That Will Never Work by Marc Randolph

That Will Never Work

Book Summary

10 min
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