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Start With Why

by Simon Sinek


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The difference between leaders and those who lead is that leaders are a placeholder in positions of power. We follow those who lead because we choose to and not out of obligation. When we choose who we follow, we’ve done so because we’ve aligned our values with the ‘why’ of the leader: we’ve emotionally connected and formed our logic (the ‘what’) around our emotional connection. Those who lead, focus on the ‘Why’; leaders simply focus on ‘What’.

About the author


Born in Wimbledon, London, Simon Sinek is a motivational speaker, author and organizational consultant. After working for the New York ad agencies Euro RSCG and Ogilvy & Mather, Sinek embarked on his own entrepreneurial endeavors and started his own company, Sinek Partners. In addition to Start with Why, Sinek also authored Leaders Eat Last, among other books. He has given talks for the United Nations and has presented at the TEDx conference.

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Start With Why