Podcasting Marketing Strategy Book Summary

Book Summary

15 min

Brief Summary

When designing a podcast you must find your target audience in relation to your niche and ultimate goal. Then you must determine what valuable content means to them. Once you figure out the content, you must provide it to them consistently in an expected format. This will gain you, loyal listeners.

Learn More:

Designing a podcast

About the Author

Daniel Rowles is the CEO of TargetInternet.com. He has been working in Digital Marketing for the past 20 years. He is the Course Director for the CIM, a certified Google Squared trainer and a Lecturer at Imperial College and Cranfield School of Management. He has worked with organizations and startups to teach them how to use digital marketing effectively. He is the voice of the Digital Marketing Podcast, one of the most popular business podcasts in the world, and the award-winning author for publisher Kogan Page. He has planned and implemented many successful digital campaigns. He prides himself in being able to bridge the gap between the technical and business aspects of digital marketing and make the best use of the tools and technology available.

Topics

Marketing & Sales

Podcasting Marketing Strategy Book Summary Preview

Key Insights

Nowadays, everyone listens to podcasts on their commutes, during their workouts, and throughout other parts of their day.

And with the attention on podcasts increasing, you have to stop and wonder, can a podcast help your business?

But, what makes a podcast successful?

You’ll discover this and much more!

Through these insights from the book, “Podcast Marketing Strategy: A Complete Guide to Creating, Publishing, and Monetizing a Successful Podcast” by Daniel Rowles and Ciaran Rogers, you will learn how you can develop your concept, distribute your podcast, grow your audience, and put some money in your pocket.

Define Your Goals

All successful podcasts have clear goals that their audience can clearly pick up on.

Your podcast should always support your business. So, clear planning is essential. There must be an ultimate goal.

Examples of an ultimate goal could be:

Generating income from online sales.

Looking for future sales leads.

Promoting your brand.

No matter what the ultimate goal is, you must define it before you start conceptualizing your podcast.

After you decide on an ultimate goal, you must create content based on that goal. Be wary, most listeners do not want to listen to 20 minutes of advertisement about your business. They want valuable content.

Valuable content can be a number of things including an entertaining personality or helpful information to help the listener succeed.

If you have great content on your podcast, you will automatically gain trust.

Only once you have gained their trust, can you expect a listener to help you reach your ultimate goal.

Content on your podcast is directly related to your goals. If a podcast has amazing content but no goal, what can it achieve? The answer is nothing.

A podcast with a goal but without solid content, won’t help you to build an active audience.

Look to podcasts you enjoy and analyze their content in relation to their goals. This will help you to design an effective podcast model for your business.

Understand Why People Listen to Podcasts

All the top podcasts have audience followings that share their shows and create discussions based on the content.

But, how do you actually engage your audience?

First, we must understand that everyone has a limited time. The listeners are people too, just like you. They have obligations, jobs, families, and hobbies. So, it’s important to understand why they spend their valuable limited listening to certain podcasts.

If you want people to listen to your podcast, you must stand out as there is a lot of competition. And your content must offer them value.

Examples of how content can be valuable to your audience:

Learning Something New

Entertaining Them

Creating a Social Connection

Whatever the value may be is what keeps the listener connected to the podcast.

You also need to be aware of how your listeners are listening. Are they on their computers or their phones? Are they listening to their commutes or during their daily gym session? This is important information to know because if your podcast is insanely long, most people will not have the time to listen to it.

To avoid this dilemma, try writing down some titles that have time factored into...