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Book Summary

Pitch Anything

15 min

Audio available

Brief Summary

"Pitch Anything" by Oren Klaff is a guide to mastering the art of pitching and selling your ideas effectively. Drawing on neuroscience and psychology, Klaff introduces the STRONG Method, a framework for structuring and delivering compelling pitches. He emphasizes the importance of framing, creating tension, and maintaining control of the conversation to engage your audience and keep their attention. With real-world examples and actionable strategies, the book equips readers with the tools to pitch confidently and close deals in any professional setting.

About the Author

Oren Klaff is the Director of Capital Market at investment bank intersection Capital, where he handles the capital raising platform, business and product development. He is one of the developers and overseers for the intersection Capital’s flagship product Velocity.

He raised over $400 million of investor capital from high net worth individuals and financial institutions from 2003-2008.

He serves as a member and principal of the Geyser Holding’s investment committee, where he has been responsible for sales, marketing, branding, product development, and business development. He has previously worked as a venture analyst and partner at mid-sized investment funds.

Topics

Communication Skills Marketing & Sales

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