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Book Summary

Let My People Go Surfing

15 min

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Brief Summary

Let My People Go Surfing argues for a new economic model—one where businesses serve the planet and communities instead of extracting from them. Patagonia demonstrates that:

- Success does not require compromising values.

- Growth is only justified if it improves the world.

- Employee freedom drives excellence.

- Transparency builds trust and accountability.

- Profit is what happens when you “do everything else right.”

Chouinard’s story is proof that ethical business can outperform conventional capitalism and that companies must become agents of regeneration rather than destruction.

About the Author

Yvon Chouinard is a climber, surfer, fly fisherman, blacksmith, environmental activist, entrepreneur, and founder of Patagonia and 1% for the Planet. A pioneer in clean climbing and sustainable business, he restructured Patagonia so that nature is literally its shareholder. His legacy challenges global industries to rethink purpose and responsibility.

Topics

Entrepreneurship Management & Leadership Biography & Memoir

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