Crushing It! Book Summary

Book Summary

15 min

Brief Summary

Whether you do not like the job you are in, or you feel that your current business is staying stagnant, there are options to allow an entrepreneur to make changes. Social media can allow you to reach a wider audience in a variety of unique and interesting ways.

Reaching out to fellow influencers can also help a business to get their message out to the world. It is all about making the correct decision in terms of platforms and connections.

And with new platforms and trends always on the horizon, it is important to pay attention and keep an eye out for the next big thing.

About the Author

Gary Vaynerchuk is a Belarusian American entrepreneur, New York Times best selling author, speaker, and Internet personality. He is the chairman of New York based communications company, VaynerX, focused on digital marketing and social media. He is the CEO of VaynerX subsidiary, VaynerMedia, which works with Fortune 100 companies.

Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.

He was born in Babryusk in the Soviet Union and immigrated to the United States in 1978 when he was three years old. He is of Jewish descent. At age 14, he started working at his family’s retain-wine business. He later graduated with a bachelor’s degree from Mount Ida College in Newton, Massachusetts in 1998.

He is a five times New York Times best selling author and a prolific angel investor with early investment in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.

The online documentary, DailyVee, focuses on his life as a CEO and public figure. He is the host of GaryVee Audio Experience, a well-known podcast and the host of AskGaryVee, a business and advice Q&A show.

Topics

Marketing & Sales

Crushing It! Book Summary Preview

When it comes to people looking to pursue their own dreams and reject a career in the corporate world, there are plenty of entrepreneurs who have not only built thriving businesses but continue to do better on a yearly basis. For people looking to follow a new path, Gary Vaynerchuk delivers new inspiration and lessons on how to crush it as an entrepreneur.

In Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too, Vaynerchuk not only shares stories from people who have found success outside of the corporate world, but he also shares his own secrets to success.

From breaking down the importance of social media platforms to offering advice that is both tactical and theoretical, Gary Vaynerchuk is all about offering new entrepreneurs the information they need to get their business going, while also giving seasoned professionals a look at tweaks that can enhance their own businesses further.

How Crushing It! Can show you the road to being a successful entrepreneur

In Crushing It! Gary Vaynerchuk takes a look at the way successful entrepreneurs have used social media to achieve their success. He also looks at the accessibility of this form of advertising in getting an entrepreneur’s message out to the world.

From looking at a father and son duo who “cut things in half” to looking at how Snapchat can be utilized to train people in marketing, this book is all about finding ways to achieve entrepreneurial success with the help of a tool everyone has access to - social media.

Success as an entrepreneur requires an online brand that is personal and strong

With social media blowing up in a big way, it has become a game-changer for entrepreneurs who can now broadcast their message to a much wider audience.

According to statistics pulled together by Vaynerchuk, 1.25 billion hours of YouTube content are watched around the world. And every minute there are 66,000 videos or pictures posted to Instagram. Plus, on average, about 20 percent of the time people spend on their mobile devices is dedicated just to being on Facebook.

It is because of this apparent dedication to social media that entrepreneurs can earn money with their own personal brand. Vaynerchuk suggests that an entrepreneur with just 1,000 followers on Instagram who shares just two new posts per week could potentially earn up to $5,000 in a year.

As far as a side income, this is definitely a nice number, but the potential to make even more money is there if one is willing to invest more time into utilizing social media.

Vaynerchuk himself took his family business from $4 million to $60 million by building a strong personal brand. He did this by talking directly to customers.

On a blog, he would do wine tastings and tell the customers his honest thoughts. He would also respond to every single comment posted to Facebook and Twitter, which took hours every day.

Vaynerchuk made people like him and trust him, and built one-on-one relationships with his customers. He then took his experiences and helped...