Crush it!

Crush It! by Gary Vaynerchuk is a motivational guide that teaches readers how to turn their passions into profitable personal brands through the power of the internet. Drawing from his own experience growing his family’s wine business using social media, Vaynerchuk emphasizes the importance of authenticity, hard work, and consistent content creation. He encourages people to build their online presence around what they truly love, connect genuinely with their audience, and focus on delivering value before monetizing. The book’s core message is clear: in the digital age, anyone can “crush it” by combining passion with hustle and smart use of online platforms.

Gary Vaynerchuk is a Belarusian American entrepreneur, New York Times best selling author, speaker, and Internet personality. He is the chairman of New York based communications company, VaynerX, focused on digital marketing and social media. He is the CEO of VaynerX subsidiary, VaynerMedia, which works with Fortune 100 companies.

Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.

He was born in Babryusk in the Soviet Union and immigrated to the United States in 1978 when he was three years old. He is of Jewish descent. At age 14, he started working at his family’s retain-wine business. He later graduated with a bachelor’s degree from Mount Ida College in Newton, Massachusetts in 1998.

He is a five times New York Times best selling author and a prolific angel investor with early investment in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.

The online documentary, DailyVee, focuses on his life as a CEO and public figure. He is the host of GaryVee Audio Experience, a well known podcast and the host of AskGaryVee, a business and advice Q&A show.