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Building

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Building a StoryBrand

by Donald Miller


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Use the 7-Part Framework to build a StoryBrand to help create a clear message to your consumers. This module includes the narrative storytelling components of character, problem, guide, plan, calls to action, failure, and success.

About the author


Donald Miller is an American author, public speaker, and business owner. He is the CEO of StoryBrand, a company that helps businesses like Pantene, Chik-fil-A, Steelcase, clarify their messaging. Widely considered an innovative and entertaining speaker, he wrote Blue Like Jazz, his first New York Times Best Selling book. He has written personal essays reflecting on his religion and self-discovery. He is married with two dogs.

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Building a StoryBrand