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Stories are all around us.
They are featured in movies, podcasts, comic books, web series, the list goes on and on.
And chances are, stories have helped to shape you into the person you are today.
So, how can you take the power of a story and use it to brand your product?
“Never assume people understand how your brand can change their lives. Tell them.”- Donald Miller
In Donald Miller’s, “Building A StoryBrand”, you will learn how to harness the power of the story and create a unique StoryBrand for your product.
Your newly developed StoryBrand will help you create an irresistible brand and get a leg up on the competition by connecting on a deeper level with your customers.
A fancy new website won’t make sales increase all on its own. You need a straight-forward and clear marketing message to accompany it.
Use the 7-Part Framework to build a StoryBrand to help create a clear message to your consumers. This module includes the narrative storytelling components of character, problem, guide, plan, calls to action, failure, and success.
Donald Miller is an American author, public speaker, and business owner. He is the CEO of StoryBrand, a company that helps businesses like Pantene, Chik-fil-A, Steelcase, clarify their messaging. Widely considered an innovative and entertaining speaker, he wrote Blue Like Jazz, his first New York Times Best Selling book. He has written personal essays reflecting on his religion and self-discovery. He is married with two dogs.
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