She Means Business

She Means Business argues that entrepreneurship is not mainly about finding a magical strategy—it’s about becoming the person who executes consistently. Success is created intentionally through persistent action, a mindset that treats setbacks as lessons, and clarity about who you serve and why your work matters.

The book’s practical philosophy is:

Start with the inner work—self-belief, vision, and the willingness to move through discomfort.

Get clear on your mission and deeply understand your audience, because your business grows by serving them well.

Deliver value consistently and build trust through real connection, not hype.

Use the internet strategically to expand your reach, staying consistent rather than scattered.

Face money fears directly so you can price, sell, and build multiple income streams without guilt.

Create simple systems to reduce overwhelm and protect focus.

Surround yourself with mentors and peers so you learn faster, stay motivated, and feel less alone.

Treat mistakes as education, celebrate progress, and keep moving.

Ultimately, Green’s message is that the business you want is built through daily choices—small, imperfect actions repeated until they become momentum, confidence, and results.

Carrie Green is a female entrepreneur who started her first online business at 20 and later founded the Female Entrepreneur Association (FEA), an online platform designed to support and inspire women building businesses. The community grew to hundreds of thousands of members worldwide and includes educational resources, content, and networking support. Green has been recognized for her entrepreneurial impact, including awards and “under 30” acknowledgment, and she is known for encouraging women to pursue ambitious goals while building supportive communities around their growth.