Everybody Writes

At its core, Everybody Writes teaches that writing is both a practical necessity and a powerful tool for connection. Anyone can become a strong writer through deliberate practice, thoughtful structure, and a deep understanding of their audience. Great writing blends usefulness, emotional intelligence, creativity, and truth. It relies on a distinctive voice, adapts to diverse formats, and respects the reader above all else.

Handley’s process—drafting freely, editing ruthlessly, revising empathetically, and polishing intentionally—provides a blueprint that writers of all skill levels can use. Whether you’re shaping brand messaging, crafting a social media post, producing a video script, or sending an email, your words have the potential to influence how people think, feel, and act.

The message is empowering: writing is not an exclusive art—it’s a learnable, repeatable skill accessible to anyone willing to engage with it consistently and purposefully. In a world driven by words, becoming a better writer means becoming a better communicator, leader, and creator.

Ann Handley is a pioneering figure in digital marketing and a bestselling author known for her expertise in content creation. She is the Chief Content Officer of MarketingProfs and a sought-after speaker whose insights have shaped the modern approach to online communication. Handley previously co-authored Content Rules with C.C. Chapman, another cornerstone text in the field of marketing.

Her work blends strategic thinking with practical instruction, empowering individuals and businesses to communicate more effectively. Through books, courses, and workshops, she has helped thousands of marketers, entrepreneurs, and creators refine their writing and build stronger relationships with their audiences. Handley’s voice is known for being warm, witty, and accessible—reflecting her belief that great writing is both human and achievable.