Crush it! Book Summary

Book Summary

15 min

Audio available

Brief Summary

To turn your passion into a career, you must devote all of your time and energy creating a brand, becoming “one” with your niche community, and outreaching to investors.

About the Author

Gary Vaynerchuk is a Belarusian American entrepreneur, New York Times best selling author, speaker, and Internet personality. He is the chairman of New York based communications company, VaynerX, focused on digital marketing and social media. He is the CEO of VaynerX subsidiary, VaynerMedia, which works with Fortune 100 companies.

Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.

He was born in Babryusk in the Soviet Union and immigrated to the United States in 1978 when he was three years old. He is of Jewish descent. At age 14, he started working at his family’s retain-wine business. He later graduated with a bachelor’s degree from Mount Ida College in Newton, Massachusetts in 1998.

He is a five times New York Times best selling author and a prolific angel investor with early investment in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.

The online documentary, DailyVee, focuses on his life as a CEO and public figure. He is the host of GaryVee Audio Experience, a well known podcast and the host of AskGaryVee, a business and advice Q&A show.

Topics

Entrepreneurship

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Key Insights

Have you ever dreamed of making a living doing what you love?

Well, with Gary Vaynerchuk’s help, you can!

In, “Crush It!”, Vaynerchuk explains how you can turn your life-long passion into a fulfilling life-long career.

“Live your passion. What does that mean, anyway? It means that when you get up for work every morning, every single morning, you are pumped because you get to talk about or work with or do the thing that interests you the most in the world. You don’t live for vacations because you don’t need a break from what you’re doing—working, playing, and relaxing are one and the same. You don’t even pay attention to how many hours you’re working because to you, it’s not really work. You’re making money, but you’d do whatever it is you’re doing for free.”- Gary Vaynerchuk

You will gain key insights on how to cultivate your brand and find your audience and your community.

This book is the start of you going from a job you hate to a job you love. But, remember, you can’t cut corners! There is no shortcut to living your dream life. However, with Vaynerchuk’s advice, you will be on your way to developing a plan that works and will sustain you to your end goal.

You Must Follow Your Passion and Work Hard

The only way you are ever going to create your dream career is if you follow your passion and you work hard. Persistence is key!

First, you must identify your passion. Is it making kites, writing, or consulting with entrepreneurs? Whatever it is, make sure it is your ultimate passion!

Now, you must live your passion. That means this is something that should be incorporated into your everyday life. You should somehow turn this hobby into a profitable experience.

A good example of this is Martha Stewart, she turned her passion for cooking into a profit.

When you are going toward your dreams, you must not forget about your family. Having that support system behind you is the key to success.

Finally, you must work hard. This means all of your energy should be directed at turning your hobby into a successful career.

Also, do your research. If your passion is modern art, you should be learning new techniques, reading the news, and watching videos in your spare time. All of your “extra” time should be spent on modern art.

Turn Yourself Into A Brand

Branding is important when starting a new business venture. You want people to be able to easily identify you. And, you want to stick out from the rest of the crowd.

You must let people know how passionate you are about what you’re doing. That means that you must have a presence in the community. An easy way to do this is through social media.

It is also important to make your brand unique. Find an angle that someone isn’t covering in your industry and it will help you to stand out and gain attention.

Always be open to chatting with customers and followers. This will help you to gain the...