Inspired

“Inspired” by Marty Cagan discusses the invaluable role of the product manager when it comes to the development of a product. From tireless hours to communicating with various team members and company stakeholders to making daily decisions, the product manager is a key player in making a product launch successful and running smoothly. 

The key part of a product manager’s job is to identify promising product opportunities and define solutions to those problems. These solutions must be feasible to the engineers, and valuable and usable to the target market. A successful product launch includes rapid prototyping and testing with real users.

The product manager must work with a team that has well-defined roles, from UX professionals to product engineers to project managers. All of these team members work like a well-oiled machine to develop new products and improve existing products once feedback has been evaluated. 

Marty Cagan is a well-known product leader who has shaped some of the most successful technology products to date with companies such as eBay, AOL, and Netscape Communications. Cagan has hands-on experience defining production vision as well as leading product teams. He is the founding partner at the Silicon Valley Product Group (SVPG), where he advises and partners with tech companies around the world in the hopes of strengthening their product strategies and processes, building empowering teams, and encouraging a culture of discovery and innovation.