Running Lean

Running Lean transforms entrepreneurship from an art into a science. Maurya shows that successful startups don’t rely on luck or intuition—they rely on evidence-based iteration. By treating your business model as a testable product, you can identify what customers actually need before wasting time and money building the wrong thing.

This book equips founders to navigate uncertainty through structured learning. Instead of writing 50-page business plans, you sketch a Lean Canvas. Instead of launching a finished product, you test a prototype. Instead of guessing at prices, you measure willingness to pay. Each cycle of testing brings you closer to what Maurya calls the “traction point”—the moment when your business consistently creates and captures value.

Ultimately, Running Lean teaches that a startup’s most valuable asset isn’t its technology or funding—it’s validated learning. The companies that win are those that listen, test, adapt, and evolve faster than their competitors. Whether you’re building an app, service, or physical product, Maurya’s framework gives you the discipline and tools to move from uncertainty to clarity, from idea to impact, and from startup to success.

Ash Maurya is an entrepreneur, startup advisor, and creator of the Lean Canvas, a one-page business model tool that simplifies complex startup planning. As the founder of LEANSTACK, he trains entrepreneurs, accelerators, and corporations on how to apply Lean Startup principles to real-world innovation.

Building on the ideas of Eric Ries (The Lean Startup) and Steve Blank (The Four Steps to the Epiphany), Maurya emphasizes practical validation over theory. His books—Running Lean, Scaling Lean, and Continuous Innovation—have become essential reading in startup ecosystems worldwide, from Silicon Valley incubators to corporate innovation labs.

Through workshops, online courses, and hands-on mentoring, Maurya has helped thousands of founders across more than 50 countries build, test, and scale their ideas. His core belief is simple: entrepreneurship isn’t about guessing—it’s about learning faster than anyone else.