Rework

Rework (2010) provides insights on how to start a successful internet-based business. It is relevant and timely in the context of our current e-commerce economies. The authors explain the need to adopt a success-based attitude as a starting point toward thriving in business. They argue that the size of the business may not matter but growth, in terms of profitability and sustainability, are key factors of a successful business . The authors reject the outdated term “entrepreneur” and instead ask readers to consider themselves starters of businesses. Readers are shown how to make use of low-cost technology to start businesses and to be problem-solvers. The authors conclude by showing that the main aim of business is not to sell merchandise but to build relationships with clients.

Jason Fried is the co-founder and president of 37signals. His company, based in Chicago builds web-based tools that increase productivity. Some of the tools created by 37signals include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. Jason believes that when it comes to business, we should just try to figure it out as we go.

Danish programmer David Heinemeier Hansson was born on 15 October 1979. He is also the creator of the popular Ruby on Rails web development framework and the Instiki wiki. He founded and built a Danish online gaming news website and community called Daily Rush. He collaborated with Jason Fried with PHP coding and was later hired by Fried to build a web-based project management tool, which has become 37signals' Basecamp software. He attended the Copenhagen Business School and received his bachelor's degree in Computer Science and Business Administration. He currently resides in the USA.