Understanding the laws of marketing is essential for a company’s success. Marketing is all about perception rather than products. So, base your marketing campaigns on the perception of your audience, rather than your product.
About the Author
Al Ries is a marketing professional and author. He is the co-founder and chairman of the Atlanta based consulting firm Ties & Ries. He is known for resurrecting the idea of “positioning” in the field of marketing.
He is a graduate of DePauw University, where he majored in Mathematics. He worked in the advertising department at General Electric. He founded his own advertising agency, Ries Cappiello Colwell, in 1961. He was inducted into the Marketing Hall of Fame in 2016.
