Storytelling for Salespeople

Learn how to craft compelling sales stories to use throughout the entire sales process — from the moment you meet a prospect, to building rapport, making the sales pitch, resolving objections, closing the sale, and even service after the sale. This course is based on Paul Smith’s bestselling book, Sell with a Story, and covers why you should be using stories, what stories you should be telling, and how to craft those stories using a proper story structure and techniques to create the right emotional engagement, a surprise ending, use of details, delivery techniques, and more. Stories sell. And the people who can tell a good sales story will sell more than people who can’t.

Created by Paul Smith