Storytelling for Salespeople

19 lessons
1h 40min
4.44 (511 reviews)

Learn how to craft compelling sales stories to use throughout the entire sales process — from the moment you meet a prospect, to building rapport, making the sales pitch, resolving objections, closing the sale, and even service after the sale. This course is based on Paul Smith’s bestselling book, Sell with a Story, and covers why you should be using stories, what stories you should be telling, and how to craft those stories using a proper story structure and techniques to create the right emotional engagement, a surprise ending, use of details, delivery techniques, and more. Stories sell. And the people who can tell a good sales story will sell more than people who can’t.

Created by Paul Smith

Storytelling for Salespeople

19 lessons
1h 40min
4.44 (511 reviews)
Buy this course for $5.99


What is a sales story?
Why tell sales stories?
When to tell sales stories?
Problem Story
Example: Marketing Story
Example: Negotiating Price
How to get the buyer to tell you stories
Choosing the right story to tell
Story structures
The hook
Challenge, Conflict, and Resolution
Lesson and Recommendation
Accuracy vs Embellishment
Delivery and Length
Next Steps

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About the author

Paul Smith is one of the world’s leading experts in business storytelling. He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of the books The 10 Stories Great Leaders Tell, Sell with a Story, Lead with a Story, Parenting with a Story, and Four Days with Kenny Tedford. He holds an MBA from the Wharton School, is a former consultant at Accenture, and former executive and 20-year veteran of The Procter & Gamble Company. (