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Product Management

12 lessons
1h 8min
4.60 (234 reviews)

This course is designed to cover topics related to this important "P" of marketing; Product. It will include but are not limited to, definitions of product, classifications of product, product mix, product quality, and the levels of product. It also covers topics related to Branding, brand equity, and branding strategies.

Created by Dr. Muhammad Tahir Jan


Product Management

12 lessons
1h 8min
4.60 (234 reviews)
Buy this course for $5.99

Lessons

Introduction
Definition of Product
Classification of product
Consumer Goods
Business Goods
Level of a Product
Product Mix
Product Quality
Product Life Cycle
Branding
Branding Strategies
Brand Equity

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About the author

Dr. Muhammad Tahir Jan has a PhD in Business Administration (Marketing) and is currently working as an Associate Professor of Marketing with over 15 Years experience. Prior to that, he did his MBA after being graduated Cum Laude with a Bachelor’s degree and being declared as the best student of the year.

Dr. Jan is acknowledged for being resourceful, adaptable, and self-directed with the ability to handle a large number of students. His well-developed communication and presentation skills won him, teacher of the year award, many times. He is a highly motivated person with immense experience in teaching, training, and research. He has published articles in reputable journals and presented in conferences both locally and internationally. He has designed and taught various courses to the students of different levels, including; executive, postgraduate, and undergraduate.

Students consider him one of their favourite teachers, which is evident from his above 90% of students' ratings.