25 lessons
4.80 (120 reviews)

In Business As in Life - You Don't Get What You Deserve, You Get What You Negotiate

Rule number one is that you will not get the richest condition you want, but the poorest condition you will accept. We get what we tolerate. We get not what we want, but what we’re ready to tolerate. You don't get what you want, you get what you negotiate.

This course based on a field-tested approach to negotiating and is designed to give you a competitive edge in any discussion or situation.

Learn to become a better negotiator through this five-step process. Negotiation is a learnable skill that you can develop and hone to resolve conflicts, build agreements, and get deals done.

Anyone can learn this method and apply it in all aspects of your life to make a great impact on your happiness, prosperity, ability to get what you want and get things done.

Become a Better Negotiator today.

Created by John Cousins


25 lessons
4.80 (120 reviews)
Buy this course for $5.99


New World New Rules
Negotiation Management and Leadership
Principled Negotiation
Navigating Agreement
General Criteria
The Problem
Judgment of Solomon
Soft Bargaining
The Alternative
The Process Piano
Ad Hominem
Four Stages
Creativity and Brainstorming

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About the author

John Cousins is an award-winning author of over 30 books, blogger, podcaster, online course creator, investor, inventor, entrepreneur and musician.

John began his career, after graduating from Boston University and MIT with degrees in Media Studies and Electronics, working for one of the great early Silicon Valley tech firms: Ampex. He then spent a decade in Manhattan working for ABC Television as a systems engineer designing and building facilities for the network and managing programs for sports and news; big spectacles like the Olympics and political conventions.

John then received his MBA from Wharton. He has since taken two companies public as CFO and CEO and has had 15 years experience as a public company CFO and ten years experience as a public company CEO. John has been involved in many start-ups and public company financings and deal-making. He has founded numerous startups in alternative energy, life sciences, and technology. His career shifted to teaching at numerous universities in the US and internationally in the past ten years.

His company MBA ASAP delivers digital content on business topics via eBooks, paperbacks, audiobooks, podcasts, and online courses.