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Marketing Fundamentals

11 lessons
1hr 14min
4.70 (185 reviews)

This course is a perfect starting point for you to learn marketing. The goal of this course is to make you understand the philosophies of marketing and teach you how you would be able to apply those philosophies in your businesses and organizations so that you achieve the success you are looking for. The material related to the topics is provided within the videos, which is very convenient for an easy and pleasant learning experience. So, enroll in this course and learn marketing.

Created by Dr. Muhammad Tahir Jan


Marketing Fundamentals

11 lessons
1hr 14min
4.70 (185 reviews)
Buy this course for $5.99

Lessons

Introduction
Definitions of Marketing
Evolution of Marketing
Traditional vs Contemporary Marketing
Market Segmentation
Bases for Segmentation
Best Market Segment
Customer Value, satisfaction, delight
Customer value with examples
Customer Centricity
Customer Loyalty

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About the author

Dr. Muhammad Tahir Jan has a PhD in Business Administration (Marketing) and is currently working as an Associate Professor of Marketing with over 15 Years experience. Prior to that, he did his MBA after being graduated Cum Laude with a Bachelor’s degree and being declared as the best student of the year.

Dr. Jan is acknowledged for being resourceful, adaptable, and self-directed with the ability to handle a large number of students. His well-developed communication and presentation skills won him, teacher of the year award, many times. He is a highly motivated person with immense experience in teaching, training, and research. He has published articles in reputable journals and presented in conferences both locally and internationally. He has designed and taught various courses to the students of different levels, including; executive, postgraduate, and undergraduate.

Students consider him one of their favourite teachers, which is evident from his above 90% of students' ratings.