Define Your Product and MVP

7 lessons
45min
4.80 (147 reviews)

In this exciting course, we are going to dive deep into your product strategy by first defining exactly what your product is. We will ask you a bunch of questions that will guide you to coming up with a clear definition of exactly what your product or service is. This course will also give you ideas on how to get your customer (or potential customer) involved in the process which is critical to your success.

While most entrepreneurs just think about their core product or service, we will expand your definition to consider what we call, the Whole Product, which includes your entire solution.

Next, we are going to teach you everything you need to know about creating your MVP. This is a key strategy that you must use otherwise you could end up taking forever to develop your product, spend way more money than you needed to and develop something your customers don't want. Please don't let that happen to you.

Created by Ken Burke


Define Your Product and MVP

7 lessons
45min
4.80 (147 reviews)
Buy this course for $19.99

Lessons

Lesson 1
Lesson 2
Lesson 3
Lesson 4
Lesson 5
Lesson 6
Lesson 7

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About the author

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016.

Ken recently published his book called, "Propser: 5 Steps to Thriving in Business and Life". Ken also has a podcast called, "Optimize Your Entrepreneur Brain", which is available on Apple Podcasts or wherever you listen to your podcasts.

He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.