Create Well-Defined Marketing Objectives

5 lessons
27min
4.80 (201 reviews)

Marketing objectives are the ultimate "To Achieve" list for all of your marketing activities. But you must set concrete and measurable goals. This course explores the different between week and strong objectives, ideas for types of objectives to set, and includes a workshop that will prepare you for drafting marketing objectives for your own business. Types of objectives explored include pricing, awareness and branding, social media, site traffic, sales growth, market share, and more.

Created by Ken Burke


Create Well-Defined Marketing Objectives

5 lessons
27min
4.80 (201 reviews)
Buy this course for $19.99

Lessons

Lesson 1
Lesson 2
Lesson 3
Lesson 4
Lesson 5

About the author

Ken Burke, founder, and CEO of The EntrepreneurNOW! Network is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016.

Ken recently published his book called, "Prosper: 5 Steps to Thriving in Business and Life". Ken also has a podcast called, "Optimize Your Entrepreneur Brain", which is available on Apple Podcasts or wherever you listen to your podcasts.

He earned his MBA in Entrepreneurship from the University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.