Create a Profitable Pricing Strategy - Fundamentals

10 lessons
4.80 (245 reviews)

Pricing can determine whether your business succeeds or fails – yet too many entrepreneurs rely on guesswork or back-of-the-napkin calculations to set prices. This learning stream reveals a proven methodology for developing a pricing strategy, as well as ways to increase customer perceptions of value so you can justify higher prices and boost margins.

The price you set for your product or service broadcasts its value to potential customers. This course provides an overview of the many variables that impact the pricing, pricing models, and using the competitive analysis to achieve competitive pricing and healthy margins.

Created by Ken Burke

Create a Profitable Pricing Strategy - Fundamentals

10 lessons
4.80 (245 reviews)
Buy this course for $19.99


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About the author

Ken Burke, founder, and CEO of The EntrepreneurNOW! Network is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016.

Ken recently published his book called, "Prosper: 5 Steps to Thriving in Business and Life". Ken also has a podcast called, "Optimize Your Entrepreneur Brain", which is available on Apple Podcasts or wherever you listen to your podcasts.

He earned his MBA in Entrepreneurship from the University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.