Create a Profitable Pricing Strategy - Competition and Margin

6 lessons
35min
4.80 (134 reviews)

Gain an understanding of how margins work so that you can choose the right price for your product or service. Having a justified pricing strategy will help you avoid common mistakes such as guessing at price-setting, skipping competitive pricing research, leaving money on the table with a too-low price, or misunderstanding the whole value of what you're offering. Learn how supply and demand for your product or service impact price, how to quantify the level of value you're delivering (don't under-value it!), and how market forces impact your pricing.

Created by Ken Burke


Create a Profitable Pricing Strategy - Competition and Margin

6 lessons
35min
4.80 (134 reviews)
Buy this course for $19.99

Lessons

Lesson 1
Lesson 2
Lesson 3
Lesson 4
Lesson 5
Lesson 6

About the author

Ken Burke, founder, and CEO of The EntrepreneurNOW! Network is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016.

Ken recently published his book called, "Prosper: 5 Steps to Thriving in Business and Life". Ken also has a podcast called, "Optimize Your Entrepreneur Brain", which is available on Apple Podcasts or wherever you listen to your podcasts.

He earned his MBA in Entrepreneurship from the University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.