Create a Compelling Product Roadmap

2 lessons
25min
4.80 (124 reviews)

Customers as well as investors want to know that you're going to be offering new and different products, services, and enhancements going forward. That's what your product roadmap communicates. This walk-through explains the 1 to2-year plan that documents short term and long-term product goals, taking you from product launch to the future incarnation of your product or service. Learn why your product roadmap is both a business planning tool and your rollout blueprint and why it's so important to focus on benefits to the customer (not features!)

Created by Ken Burke


Create a Compelling Product Roadmap

2 lessons
25min
4.80 (124 reviews)
Buy this course for $19.99

Lessons

Lesson 1
Lesson 2

About the author

Ken Burke, founder, and CEO of The EntrepreneurNOW! Network is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016.

Ken recently published his book called, "Prosper: 5 Steps to Thriving in Business and Life". Ken also has a podcast called, "Optimize Your Entrepreneur Brain", which is available on Apple Podcasts or wherever you listen to your podcasts.

He earned his MBA in Entrepreneurship from the University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.