Question 1 of 5
According to the summary, what is a trigger?
The summary defines a trigger as a stimulus that causes someone to engage in a type of behavior.

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If you’ve ever struggled to change a behavior or break a habit, you know just how challenging it can be. Sometimes it can even feel like there is something more powerful than you are, breaking your discipline and pushing you towards the behavior or thing you promised yourself you wouldn’t do. Believe it or not, those things getting in the way of you reaching your goals are real. They’re called triggers, and they might be influencing you more than you think. Marshall Goldsmith, author of Triggers, realized that he too was being unconsciously triggered by his environment while he was getting a haircut. The hairstylist cut the hair on top too short: and he realized that he had been cultivating a combover on his own head without realizing it. After pondering, he discovered he had felt triggered by his environment to appear more youthful than he actually was, and the combover helped him cope. That’s the thing about triggers: they’re mostly unconscious even though they can have a huge influence on our behavior. Read on to learn to make unconscious triggers conscious. Plus learn why your beliefs about change may be preventing it, how to get out of a never-ending behavior loop and how you can fix relationship trouble (and so many other things) by simply increasing your awareness!
People’s beliefs about changing their behavior can be a HUGE part of why they are not able to accomplish it. For instance, let's say you think making a change will be simple and permanent. That’s a positive outlook, right? Unfortunately, it prevents you from seeing how difficult change truly is, or how many steps you will need to take to implement it. This lack of awareness can lead to a lack of preparation, or impatience with yourself if you experience a setback. Another idea people often have is that they won’t give in to temptation because of willpower. That idea is also false. Willpower dwindles: it's simply not consistent enough. Denial is another common problem that can make changing difficult. If you don’t believe you have a problem, you don’t have to address it. Unfortunately, whether you believe it or not, the problem is still there. Many people don’t change because they refuse to acknowledge they need to. Once you become aware of these limiting beliefs, making change becomes possible… as long as you are aware of triggers.
So what exactly is a trigger? A trigger is a stimulus that causes someone to engage in a type of behavior. There are different kinds of triggers: internal, external, unconscious, or conscious, and many others. The thing they all have in common is that they occur in the environment and cause people to do things. The anniversary of the loss of a loved one could act as a trigger for depression: conversely, the anniversary of the death of a loathed foe could trigger happiness or glee.
Triggers is ideal for anyone struggling to break habits or change behaviors despite their best intentions. This book speaks to professionals wanting to improve performance, people in relationships seeking to understand conflict patterns, and anyone feeling controlled by unconscious reactions rather than deliberate choices.
In our fast-paced world, we're bombarded by environmental cues that drive behavior below our conscious awareness, often sabotaging our goals and relationships. Marshall Goldsmith's Triggers reveals how becoming aware of these hidden influences is the first step to reclaiming control over your actions and creating lasting change.
Turn ideas from Triggers into action with a short guided reflection: identify the biggest takeaway, connect it to your life, and commit to one step you can take in the next 24 hours.
Triggers: Creating Behavior That Lasts—Becoming the Person You Want to Be is authored by Marshall Goldsmith, a renowned leadership coach and management thinker with a distinguished academic background and extensive experience in executive coaching. Goldsmith’s reputation as a prolific author and educator at Dartmouth's Tuck School of Business lends considerable authority to his exploration of behavioral change. This book is significant for its practical approach to understanding the unconscious environmental stimuli—“triggers”—that shape our actions, often without our awareness. Goldsmith’s work stands at the intersection of psychology, self-improvement, and leadership development, offering readers actionable insights to foster lasting personal and professional transformation.
Goldsmith’s central argument posits that behavior change is profoundly influenced by external and internal triggers—stimuli that unconsciously prompt habitual responses. Crucially, these triggers often operate beneath conscious awareness, undermining willpower and thwarting change efforts. The book contends that by increasing awareness of these triggers and strategically managing our reactions to them, individuals can break destructive behavior loops and cultivate lasting change. Goldsmith challenges common misconceptions about change, such as the overreliance on willpower and simplistic beliefs about permanence, advocating instead for mindful strategies, feedback loops, and deliberate behavioral adjustments.
Triggers is ideally suited for professionals, leaders, coaches, and individuals committed to self-improvement who seek a pragmatic, psychologically informed roadmap for behavior change. Readers who appreciate a blend of anecdotal wisdom and accessible behavioral science will find this book valuable. It is particularly beneficial for those who struggle with habitual behaviors and want to develop greater self-awareness and strategic control over their actions. However, readers seeking a deeply scientific or therapeutic exploration of behavior change might consider supplementing this with more specialized psychological literature.
Try a few questions from the Triggers quiz. Unlock the full summary for the full quiz and answers that will help the ideas stick.
Question 1 of 5
The summary defines a trigger as a stimulus that causes someone to engage in a type of behavior.
Question 2 of 5
The summary recounts that a hairstylist cut the hair on top too short, prompting his realization about the combover.
Question 3 of 5
The summary explains that thinking change will be simple and permanent prevents seeing how difficult change truly is, hindering preparation and persistence.
Question 4 of 5
The summary outlines the sequence: you experience a trigger, then an impulse, then awareness, then the opportunity to choose, and then action.
Question 5 of 5
The summary names the feedback loop stages as evidence, relevance, consequence, and action.
Triggers by Marshall Goldsmith is about identifying and managing the environmental stimuli that unconsciously drive your behavior. The book reveals how most people are unaware of the triggers influencing them and teaches practical strategies to break unhelpful behavioral loops, change limiting beliefs about change itself, and create lasting personal transformation through awareness and smart strategy.
Triggers is ideal for anyone struggling to break habits, people in challenging relationships seeking to understand conflict patterns, professionals wanting to improve performance, and anyone who feels controlled by unconscious reactions. Whether your goal is weight loss, better relationships, career advancement, or general habit change, this book provides actionable frameworks.
The key takeaways are: triggers shape behavior more than willpower, your beliefs about change may be blocking progress, awareness is the critical moment to choose differently, strategy beats motivation, and environmental design reduces reliance on discipline. Marshall Goldsmith emphasizes that identifying your specific triggers and consciously choosing how to respond is the path to lasting behavior change.
Triggers work through a sequence: stimulus (trigger), impulse, awareness, choice, and action. Most people repeat this cycle mindlessly, acting on impulse without conscious choice. The key is catching yourself in the awareness phase—the moment between impulse and action—where you have the power to choose a different response than your habitual one.
According to Goldsmith, willpower is unreliable because it depletes throughout the day as your mental resources get exhausted. Rather than relying on willpower alone, the book recommends using environmental design, strategy, and scheduled check-ins to reduce your dependence on willpower and make consistent progress toward your goals.
The book provides an exercise: identify a behavioral goal, list all people, situations, smells, and environmental factors that influence your ability to achieve it, then categorize which motivate you toward the goal and which work against it. Once you see your triggers clearly, you can strategize which ones to preserve, eliminate, or adapt your response to.
Yes, according to Triggers. By changing your reaction to someone's trigger behavior, you often break the destructive cycle and give them opportunity to respond differently in return. The book illustrates this with the example of a woman who stopped nagging her husband and found his behavior shifted without her explicitly asking him to change.
Behavioral loops are trigger-impulse-awareness-choice-action cycles that often repeat mindlessly. Feedback loops are the evidence-relevance-consequence-action cycle that helps you learn from results and stay motivated. Using feedback loops strategically—like tracking progress on the scale or logging money spent—reinforces positive behavioral patterns and accelerates change.
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