Once you know what makes something go viral, you can take steps to get there yourself.
About the author
Malcolm Gladwell is a Canadian journalist, author, and public speaker. He has worked for The New Yorker since 1996. He is the author of several books including The Outliers on The New York Times Bestseller List. He is the host of the podcast, The Revisionist History, and is the co-founder of Pushkin Industries. His books often focus on the implications of research in the social sciences and make use of the academic work in sociology, psychology, and social psychology. He was born in England and now lives in New York.
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