The 12 Week Year

The 12 Week Year argues that transformation doesn’t require more time—it requires better boundaries around time. Annual goals encourage delay, diffusion, and false comfort. Short, intense cycles create clarity, urgency, and momentum.

By compressing goals into 12-week periods, individuals shift attention from intention to execution. Vision provides meaning. Planning creates direction. Measurement offers feedback. Time structure protects focus. Accountability sustains effort.

The result is not burnout, but rhythm. Four chances a year to reset. Four opportunities to learn. Four moments of urgency instead of one. Over time, these cycles stack, producing results that feel disproportionate to effort.

The book’s core promise is simple but demanding: if you commit fully to executing what matters for the next twelve weeks, your future will start arriving faster than you expect.

Brian P. Moran is a leadership consultant, entrepreneur, and performance strategist known for helping individuals and organizations close the gap between intention and results. With a background in business development and coaching, Moran has spent decades studying why execution fails—and how it can be systematically improved. The 12 Week Year distills his insights into a practical operating system designed to produce consistent, repeatable performance in both professional and personal domains.