Onward

Onward is a compelling blueprint for value-centered leadership in times of crisis. Schultz’s story reveals that the path to revival lies not in aggressive expansion or cost-cutting, but in rediscovering purpose. By prioritizing authenticity, empathy, and connection, Starbucks not only regained profitability but redefined the meaning of success in business. Schultz proves that true transformation requires more than strategic skill—it requires emotional courage. His message is timeless: progress is achieved one decision, one person, and one cup at a time.

Howard Schultz is the visionary leader who transformed Starbucks from a small Seattle roastery into a global icon with over 30,000 stores worldwide. Raised in a working-class family in Brooklyn, New York, Schultz’s humble beginnings shaped his commitment to fairness, dignity, and opportunity for all employees. He is the author of Pour Your Heart Into It, Onward, and From the Ground Up, where he explores themes of leadership, entrepreneurship, and moral responsibility.

Beyond Starbucks, Schultz is an advocate for corporate social responsibility, veterans’ programs, and education reform. Though he briefly explored a presidential bid in 2019, his enduring legacy remains his belief that business success should never come at the cost of humanity—and that compassion, integrity, and courage are the true engines of enduring growth.