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Linchpin

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Linchpin

by Seth Godin


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In order to be successful and indispensable in business, you must be someone who is doing more than just following instructions. You must be willing to invest yourself emotionally in your work.

It is important to push past any fears of failure or standing out from the crowd. You must choose to be a linchpin.

Finally, to really succeed, you must not only produce the work, but you must be willing to give genuine gifts with no expectations of reward.

About the author


Seth Godin is an American author and dot com, business executive. He is the founder of Seth Godin Productions, a book packaging business, which he sold to his employees to focus on his next startup. He and Mark Hurst then founded Yoyodyne, where he promoted the concept of permission marketing. He sold Yoyodyne to Yahoo for about $30 million and became Yahoo’s vice president of direct marketing. In 2006, he launched Squidoo, one of the 500 most visited sites in the world. He eventually sold Squidoo to HubPages. He graduated from Tufts University and Stanford.

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Linchpin