Business is an infinite game. There are no rules. The goal is to stay in it as long as you can. By following the five key steps, starting with a strong Just Cause, you can ensure long-term success for your business.
About the author
Born in Wimbledon, London, Simon Sinek is a motivational speaker, author and organizational consultant. After working for the New York ad agencies Euro RSCG and Ogilvy & Mather, Sinek embarked on his own entrepreneurial endeavors and started his own company, Sinek Partners. In addition to Leaders Eat Last, Sinek also authored Start with Why, among other books. He has given talks for the United Nations and has presented at the TEDx conference.
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