Good Strategy/ Bad Strategy

By Richard Rumelt

10 min
4521
Audio available

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In Good Strategy/Bad Strategy, Richard Rumelt explains the basic elements of strategy and how they are employed. Through examples of well-known companies who successfully implemented Good Strategies (and a few who fell for bad ones), the basic building blocks and science of strategy is illustrated.

About the Author

Richard Rumelt is the Harry and Elsa Kunin Emeritus Professor of Business & Society at the University of California, Los Angeles Anderson School of Management. He joined the school in 1976 from Harvard Business School. The Economist named him as one of the 25 most influential people in management and corporate practices, and McKinsey Quarterly called Rumelt the “strategy’s strategist.”
book summary - Good Strategy/ Bad Strategy by Richard Rumelt

Good Strategy/ Bad Strategy

10 min
4521
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