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Book Summary
Finding my Virginity is the follow up to Richard Branson’s Losing my Virginity. If you haven’t heard of Richard Branson, you’ve probably heard of at least one of the companies he owns. Why is that likely? He owns 400. He is the mastermind behind Virgin Mobile, Virgin Atlantic, and Virgin Intergalactic Airways (to name a few of them). His success is legendary.
So how can you be more like this multi-millionaire?
Take notes.
No literally, take notes.
Branson finds it astounding that any person would enter a meeting, whatever their position in the company, and not bring a notepad. Branson says that he has found in his own research that CEO’s and executives who take notes are more likely to be successful. He says that those who take notes are less likely to forget about ideas that could later turn into important plans.
Got your notepad? Good.
So how do you go about becoming a millionaire? In the words of Branson himself: “Start as a billionaire and launch a new airline”.
Branson is kidding, we think.
In fact, he is kidding a lot. One thing he advocates is keeping a sense of humor about the things you are doing. Which leads us to:
“The average customer is usually far smarter-and more appreciative of a joke than big business give them credit for.”
So make your customers laugh, and they will appreciate you for it. Branson is no stranger to extravagant public displays to amuse and educate his customers. For instance, at the launch of Virgin Mobile, he surprised everyone by dangling high above the crowd from a crane. But this wasn’t the only surprise he had in store. Eventually, he ripped off his clothes to reveal a large mobile phone covering his privates. His aim? To make sure customers knew that Virgin Mobile was committed to transparency and simplicity. Point made, in the most memorable (and hilarious) way.
In fact, the Virgin name came from the fact that they had no idea what they were doing, they were “virgins” at the business when they started their initial company. Funny how that joke is now the name of multiple extremely successful companies. That nothing to laugh about!
Another important part of not taking yourself so seriously? Don’t get tied up in failure. Branson states: “Try ideas, see if they stick, and if they don’t, quickly move on to the next one”. Of the companies he has launched, many of them have been unsuccessful, including Virgin Clothing, Virgin Vodka, Virgin Cars, Virgin V cosmetics, and many many more. He states because of these failures, he “learned a lot of important lessons.”
Don’t be afraid to fail. If you let it, failure can teach you how to be more successful next time.
But how do you know what sort of business to start? Branson has advice on this too.
"There is no point in starting your own business unless you do it out of a sense of frustration."
Branson’s first project, entitled First Magazine, was created when he was a student as a form of...
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