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The Facebook Effect book summary

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Book Summary - The Facebook Effect By David Kirkpatrick

Key Insights

Facebook made a major impact on the world of social media. 

And, it’s not just a platform for people to communicate, it’s a business success story.

It has changed how we interact and share with people throughout the world. 

“Facebook also has a fundamental characteristic that has proven key to its appeal in country after country—you only see friends there.”- David Kirkpatrick 

In the book, “The Facebook Effect” by David Kirkpatrick, you will learn how Facebook created technological change and how it affects you.

Before Facebook

Before Facebook, there were other social media sites including WELL, AOL, and Friendster. 

The concept of social media started in 1985. But, the design was a little different. You could chat with people in the community via threads, online bulletin boards, and chat rooms. 

Social media began developing fast because of the new technology creators were experimenting with. This led to users being...

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Facebook is a business success story. The global platform evolved quickly to create a place for people to interact, stay active in social issues and politics, and change the way the media is presented to the world.

About the Author

David Kirkpatrick is a technology journalist, author, and organizer of technology-oriented conferences. He is the author of The Facebook Effect, which chronicles the history of the company and elaborates on its global impact. He was formerly the Senior Editor of Internet and Technology at Fortune Magazine. He is the founder and CEO of Techonomy Media, Inc, a tech-focused conference company. He graduated from Amherst Collect in 1975 with a degree in English and studied painting at the New York Studio for Drawing, Painting, and Sculpture for two years. He started his career at Time Inc as a copy clerk while working as a video artist. He has written profiles about legendary entrepreneurs such as Jack Dorsey for Vanity Fair. He writes articles about technology and society for Forbes magazines. He is known as one of the top technology journalists. Since 2006, he has been a member of the World Economic Forum’s International Media Council, which consists of 100 global media leaders. In 2006, after meeting with Mark Zuckerberg, David started writing about Facebook. Zuckerberg assisted him with his efforts. He left his job at Fortune to finish his book about Facebook. His book was on the New York Times best selling list.




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