Design Thinking at Work

Book Summary

By David Dunne

10 min
457

Preview

Design thinking means utilizing experimentation, feedback, and multiple iterations of prototypes to come up with creative solutions to problems that others might not have identified. Design thinking can be a great advantage to firms, but designers need strong leadership support, a separate space to share ideas, and creative freedom to be successful. They should be given the freedom to experiment but should maintain a connection with the rest of the firm. Leaders should help manage their teams by helping them balance incremental and disruptive changes, instill the importance of considering multiple perspectives, and promote their successes throughout the rest of the firm, including to the executive team.

About the Author

David Dunne is a writer, educator, and professor, and Director of MBA Programs at the University of Victoria's Gustavson School of Business. Previously, he worked in product innovation and marketing with Unilever. He was the recipient of the 3M National Teaching Fellowship, and the University of Toronto’s President's Teaching Award. 
book summary - Design Thinking at Work by David Dunne

Design Thinking at Work

Book Summary

10 min
457
Read now Send to Kindle

More Like This


How Google Works
Eric Schmidt,Jonathan Rosenberg

Joy at Work
Dennis Bakke

The First 90 Days
Michael D. Watkins

The Long-Distance Leader
Kevin Eikenberry and Wayne Turmel