A blue ocean company must look for gaps in the marketplace, appeal to non-customers, and give limited focus to their competition. It is important that they stay relevant by constantly reevaluating their long-term visions in the changing marketplace in regards to what customers need and want.
About the author
Chan Kim is a South Korean business theorist and Professor of Strategy and Management at INSEAD. He is the co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. He is the co-author of the 2005 book Blue Ocean Strategy.
He graduated from Ross School of Business. He serves as an advisor for multiple countries and is the Fellow of the World Economic Forum.
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