Book Summary

By Malcolm Gladwell

10 min
Audio available


Our unconscious mind is able to make a snap judgment in mere moments. And typically those judgments are actually better than a well-thought out analysis of a situation.

However, our judgment can be impacted by our internal prejudices, which is why it is important to experience new things and meet new people.

If you are a business person looking to determine how a product will do on the market, it is important to make sure you are using realistic conditions to make a decision. And remember that new and innovative things can take a while before they are appreciated by consumers.

About the Author

Malcolm Timothy Gladwell is a Canadian journalist, author, and public speaker. He worked as a staff writer for The New Yorker since 1996. He is the author of 5 New York Times Best Seller books. He hosts a podcast called Revisionist History and is the founder of podcast company Pushkin Industries. He previously worked as a reporter at the Washington Post. He currently lives in New York.
book summary - Blink by Malcolm Gladwell


Book Summary

10 min
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