Expand your worldview with unlimited access to easy-to-digest book summaries.

Sign up to access three summaries for free, and when you're ready, Upgrade.



Blink:

  10 minute read


Read for Free


Listen


Watch

Blink: The Power of Thinking Without Thinking

by Malcolm Gladwell


Preview


Our unconscious mind is able to make a snap judgment in mere moments. And typically those judgments are actually better than a well-thought out analysis of a situation.

However, our judgment can be impacted by our internal prejudices, which is why it is important to experience new things and meet new people.

If you are a business person looking to determine how a product will do on the market, it is important to make sure you are using realistic conditions to make a decision. And remember that new and innovative things can take a while before they are appreciated by consumers.

About the author


Malcolm Timothy Gladwell is a Canadian journalist, author, and public speaker. He worked as a staff writer for The New Yorker since 1996. He is the author of 5 New York Times Best Seller books. He hosts a podcast called Revisionist History and is the founder of podcast company Pushkin Industries. He previously worked as a reporter at the Washington Post. He currently lives in New York.

Read on the Sumizeit mobile app


Download the free Sumizeit mobile app to read anytime, anywhere. Click here to Download

Blink: The Power of Thinking Without Thinking