Blink Book Summary

Book Summary

15 min

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Brief Summary

Our unconscious mind is able to make a snap judgment in mere moments. And typically those judgments are actually better than a well-thought out analysis of a situation.

However, our judgment can be impacted by our internal prejudices, which is why it is important to experience new things and meet new people.

If you are a business person looking to determine how a product will do on the market, it is important to make sure you are using realistic conditions to make a decision. And remember that new and innovative things can take a while before they are appreciated by consumers.

About the Author

Malcolm Timothy Gladwell is a Canadian journalist, author, and public speaker. He worked as a staff writer for The New Yorker since 1996. He is the author of 5 New York Times Best Seller books. He hosts a podcast called Revisionist History and is the founder of podcast company Pushkin Industries. He previously worked as a reporter at the Washington Post. He currently lives in New York.

Topics

Psychology

Blink Book Summary Preview

Do you know when to trust your intuition? Do you know the best way to utilize those snap judgments to your benefit?

In Blink by Malcolm Gladwell, you will learn more about how your instincts are being backed up by further analysis of a situation, as well as how important your intuition really is.

Being able to make a decision using your gut feeling can be both a good thing and a bad thing, and it is important to know when it’s good and when it’s bad.

What Blink can show you

Often times, your intuition is a better source of judgment than even a more thorough analysis.

On the one hand, it is important to understand how intuition is able to look past information that is not relevant to the situation. On the other hand, you will also get a look at the drawbacks to this, as internal prejudices and perceptions can have a negative impact on the way you judge something.

With the help of Blink, you will understand how decision making can be impacted by knowing when to follow your intuition and when you need to further analyze a situation.

This is about finding a way to think about a situation without actually thinking about it. While we may think we are making a decision in the blink of an eye, these choices are not as easy as they seem. Beyond all of this, Blink is also a look at how great decision-makers are able to slice through excess details and make a choice in an instant with the help of their fine-tuned intuition.

It’s important to trust your intuition, as those judgments can be superior to your conscious choices

In order to make any decision, our brain typically relies on two different strategies.

The first strategy that our brain uses is recording and processing information, looking at the pros and cons of a situation, and reaching a conclusion that seems rational. However, the problem with this particular strategy is that it can be very slow and not ideal in certain situations where you need to make a snap decision.

The second strategy our brain uses is intuition, meaning we listen to our gut based on a snap judgment. Rather than utilizing complex thought processes, your unconscious mind is doing more of the work to make a decision.

Most people prefer to use their conscious decisions over snap judgments, as it can be an uneasy feeling to decide something without looking at all of the details. However, it seems that many times those unconscious decisions are more accurate than the ones that are made using a lot of rationalizing.

In many situations, there are regularities and patterns that stand out to our unconscious mind that allow us to make those snap judgments.

Our unconscious mind can make a decision about irrelevant and relevant information in mere moments

Being thorough can be seen as a good thing when making a decision. However, it does not always make sense to scrutinize every single detail, as it can be more effective to look at certain...