The 80/20 Principle

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Effort and reward are not directly correlated. By identifying things you can eliminate and prioritizing your most profitable clients, you can reap the highest benefits by putting in minimal work.

About the Author

Richard Koch is a British management consultant, venture capital investor, and author of books on management, marketing, and lifestyle. He graduated with an MA from Oxford University and an M.B.A from The Wharton School. He worked as a consultant with the Boston Consulting Group and as a partner at the Bain and Company. In 1983, he co-founded LEK Consulting with Iain Evans and James Lawrence.