Main Street Millionaire

Main Street Millionaire argues that financial freedom is not reserved for the privileged or the lucky. It is available to those willing to reject cultural narratives about success and focus instead on ownership, systems, and durability.

By acquiring established businesses, structuring deals creatively, hiring capable operators, and improving neglected fundamentals, individuals can build reliable income streams that operate independently of their time.

The book’s deeper lesson is about agency. Ownership restores control over income, schedule, and direction. It replaces dependence with leverage and fragility with resilience.

Rather than chasing trends, Sanchez invites readers to see opportunity where others see boredom—and to build wealth quietly, deliberately, and on their own terms.

Codie Sanchez is an investor, entrepreneur, and media founder known for challenging conventional ideas about money and success. After beginning her career in journalism, she transitioned into finance, working with major investment institutions where she developed expertise in deal-making and capital allocation.

She later built a portfolio of cash-flowing businesses and launched Contrarian Thinking, a platform dedicated to teaching individuals how to build wealth through ownership and unconventional strategies. Through her writing, investing, and education efforts, Sanchez advocates for practical, accessible paths to financial independence rooted in real assets rather than speculation.