How to Get Rich

How to Get Rich isn’t a gentle “do these 10 steps” guide. It’s a challenge: extreme wealth demands a rare mix of obsession, emotional endurance, and willingness to risk comfort and reputation.

Dennis’s central message is that the biggest obstacle isn’t knowledge—it’s fear, self-sabotage, and the desire to be safe while also wanting extraordinary outcomes.

If you decide to pursue wealth anyway, Dennis’s practical principles become your survival kit:

Own what scales, don’t rent out your time.

Protect cash flow like oxygen.

Cut failing bets quickly, no matter how attached you feel.

Negotiate with clear limits and sharp preparation.

Delegate to scale beyond your personal capacity.

After wealth arrives, manage relationships intentionally, give generously, and find meaning beyond consumption.

In short: getting rich is not just building a business—it’s becoming the kind of person who can tolerate the process without breaking.

Felix Dennis (1947–2014) was a British entrepreneur, publisher, and poet who rose from poverty to become a multi-millionaire. He built Dennis Publishing into a major media company known for numerous magazine titles and was also recognized for his sharp tongue, contrarian opinions, and later-life dedication to poetry and environmental projects. His writing voice—direct, skeptical, and often provocative—reflects a man who wanted success, got it, and then refused to pretend it was pure joy.