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Book Summary
Isn’t it easier to achieve your dreams when you have people by your side?
That’s why networking in business helps you to be successful and reach your end goals.
Seriously, nobody in business can be successful long-term without the help and support of others in the business.
In business you need a strong foundation if you are ever going to make it to where you want to be. You need a network.
“Success in any field, but especially in business is about working with people, not against them.”- Keith Ferrazzi
In “Never Eat Alone”, Keith Ferrazzi tells of the importance of having a network and how you can gain one in order to be successful in your business endeavors.
Anyone can learn how to network. But, many times people are deterred from the idea of it because they are afraid of rejection.
But, there are a couple of secrets to help people take the leap into reaching out to others that could help them succeed:
Eventually, though, you’ll have to just leap in and do it. That’s the hard part, but like everything else in life, once you do it, it’ll become much easier. Experience will make you more confident in the process.
Networking is not all about “take, take, take” but rather, how you can give back. It’s a two-way street. Good network connections are based on mutual respect, appreciation, and benefit.
Networking relationships should not be sought out for short-term benefits. Rather, they should be seen as long-term relationships. The stronger these relationships build, the more you will get out of them in return.
“It’s better to give before you receive. And never keep score. If your interactions are ruled by generosity, your rewards will follow suit.”- Keith Ferrazzi
When you are a selfish networker, your business will not succeed. No one wants to help another business if there is no return to them. The return, however, does not need to be instant, it can be over time, such as a well-placed investment.
These networking connections must also include kindness. No one wants to work with someone who is hard to talk to. Being personable can go a long way when it comes to networking.
Even if you are at the very beginning stages of your company, it’s important to actively be building your network.
Networking shouldn’t be done only when you need help, it should be a foundation you already have in place on which you can rely on when you need assistance.
Having something already in place doesn’t only make you prepared, but it also makes it so the trust between you and the other party is already there.
You can’t build a network overnight, however. This is something that must be done one step at a time.
Relationship glue is a...
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