How To Shout Loud About Your Brand When AI Search Threatens To Silence You

Posted on 1/21/2026, 12:40:49 PM

Last week, Google introduced UCP into its AI overviews, meaning that consumers who were already clicking on sites less can now purchase products without leaving Google. In other words, customers no longer need to interact with brands at all.

This doesn’t necessarily need to impact your business's bottom line, but it does significantly narrow your margin for recognition. After all, these updates put the recommendation power completely in Google’s hands. And, if they’re shouting about your competitor’s products instead of yours, then you could soon find yourself in trouble.

This can make it feel like AI search is trying to bury your online presence. It’s certainly trying to limit the traffic referrals that give you the chance to shine! Luckily, there are ways to shout loud, even when it feels like the entire tech world is working to silence you. And, we’re going to consider them here.

# 1 - Make AI Notice 

AI might not feel like your best branding friend right now, but remember – you’re only bitter because you’re not currently in this new search limelight. By taking active steps to grab the attention of AI search, you might soon change your tune.

Ensuring AI recommendations requires you to push your business forward using techniques like trust-building reputable links, ‘best of…lists’, and industry-defining content. These help to set you apart, highlight you as a top industry player, and give you back a voice that AI and customers alike will surely listen to.

# 2 - A Step Back to Traditional Options

Recent years have seen more businesses returning to traditional marketing methods, and this switch has become especially prevalent amidst the uncertainty of AI recommendations. After all, you can ensure extensive brand coverage with these physical options no matter what Google thinks of you.

Billboards and digital billboards have become especially popular in recent years. Working with a catalog agency or even designing fliers and door hangers also helps brands to project products directly into client homes. This puts power back in your hands and, tying these things in with your online presence via techniques like QR codes, can also start sending traffic right back to your website.

# 3 - The Importance of Social Media

The importance of social media isn’t new, but it has become even more vital as AI search sinks its teeth in. After all, platforms like Facebook and Instagram provide the opportunity to reach and connect with an audience base that you might struggle to find in AI search right now.

More importantly, social media keeps you in control of your brand narrative. When you upload fun, hopefully viral content, or work with relevant influencers, you know that your products will hit the right target market without a push from Google. And that, in turn, can increase the chances that Google will sit up, take note, and consider you worthy of AI recommendations after all.

AI search is sinking site traffic at a surprisingly fast rate. Shout loud despite this silencing by using these top marketing tips.