Posted on 3/30/2020, 8:36:47 PM
Starting on a business venture may seem intimidating, at first. There is a great deal of work that goes into creating a brand. But, one of the most important aspects to focus on is marketing. Because, essentially, if you don’t market your brand properly, no one will know about it. And, if no one knows your brand exists, then there is no way to actually profit off of your business. And, if there is no way to profit, then what’s the point?
We go into business to make money. Passion has a role in startups too. But, if it’s a “business,” then money plays a key part. However, money cannot be made without proper marketing procedures.
Back in the day, one had to go to college for some form of business schooling in order to feel that they had any place in the business world. But now, things have changed. Every day new businesses are started by newbies who have no experience in the world of business, marketing, or accounting. And, that’s because the modern world has made these careers so accessible.
If you’re a person who is trying to dip their toes in the business pool, then you’ve come to the right place. Here are some simple tips that will help you get started on marketing your brand to make the cash flow.
A solid elevator pitch is a prime tool for any businessman or woman. You can think of it as a talking business card. Your pitch should be short, sweet, and to the point. And, if you can’t describe your business in less than one sentence, then you need to go back to the drawing board and focus your message. If it’s too complicated, people will be deterred. In the modern world, people want simplicity and convenience.
Pitches should be easily digestible so that the people you encounter can spread the message to others. Especially since word-of-mouth is still the most powerful marketing tool around.
Meeting other people in the business world is essential to your brand’s success. Nobody makes it to the top by themselves. Despite popular belief, it doesn’t work that way. The practice of networking must be done in a mutually beneficial way. You can’t network with great minds and expect them to invest, promote, or support your business without offering them something in return. Networking is about creating a community of like-minded people who help each other.
This community of people you surround yourself with can help in a great many ways as you work toward success. People in your network could potentially adopt the roles of mentors, partners, investors, promoters, or employees. The possibilities are endless.
Social media is one of our greatest marketing tools of the century. It makes it easy and accessible for any new business. And, unless you are paying for advertisements, you can market on these platforms for free.
The trick to mastering social media is to always be present and to create quality shareable content. There should not be a day that goes by that something is not posted on your socials, especially when you are first starting out. The more you share, the more people will recognize your brand. Just make sure everything you share is quality and true to your brand. You don’t want to give your audience mixed messages. If you do, they will quickly unfollow. Again, people want simplicity. And mixed messages just complicates things.
One of the most important lessons that all startups must learn is that they must stand out to survive. If your brand doesn’t have a unique twist, something special, or a niche it fits into, then it will surely die out quickly.
Your brand’s hook should be easy to identify, and it should be already present in your quick digestible elevator pitch. People want to see something new. So, as a business owner, you must be sure to give the people what they want.
For more helpful tips, check out these summaries on how to build interest, stand out amongst the crowded market, and promote your startup successfully:
“Building a StoryBrand” by Donald Miller
“Contagious: Why Things Catch On” by Jonas Berger
“Pitch Anything” by Oren Klaff
“To Sell Is Human: The Surprising Truth About Moving Others” by Daniel Pink