About the author
James “Jim” Collins was born in Aurora, Colorado in 1958. He is an author, speaker, researcher, and business consultant. He travels the country speaking about business management, growth, and sustainability. Since 1995, he has been running his own management laboratory in Boulder, Colorado, where he teaches corporate leaders better ways to run their businesses and conducts his own research into the topic.
Morten T. Hansen is a Norwegian-American author, professor, motivational speaker, and management theorist. He has degrees from the University of Oslo, the Middlebury Institute of International Studies at Monterey, the London School of Economics, and Stanford University, where he was also a Fulbright Scholar and received an award for his academic performance. He is now a tenured professor at the University of California, Berkeley, as well as a member of the faculty at Apple University.