About the author
Daniel Ariely is an Israel-American author and professor. He was born in 1967 in New York City, New York. Ariely holds two Ph.Ds--one in cognitive psychology from the University of North Carolina at Chapel Hill (1996) and another in marketing from Duke University (1998).
Throughout his career, Ariely founded several companies, most of which focused on applying behavioral science and economics to marketing and strategy problems.
In addition to his extensive entrepreneurial experience, Ariely has taught behavioral economics at both the Massachusetts Institute of Technology and his alma mater, Duke University.
Predictably Irrational: The Hidden Decisions That Shape Our Decisions was Ariely’s first book.