BJ Fogg

About the author


BJ Fogg, founder of the Behavior Design Lab at Stanford University, is a social scientist. He specializes in the science of changing behavior for the purpose of improving lives. In addition to individual behavior changes, he also works with innovators looking to design products that help people achieve these improvements.

Before pioneering his methods in behavior design, Fogg attended Brigham Young University for his first two degrees before completing his doctorate at Stanford University. As a student at Stanford, he studied how technology could change people’s actions and mindsets. He named the field “persuasive technology” and it continues to be an active academic topic.

Tiny Habits is Fogg’s fifth book. He has previously written on persuasive technology and digital platforms. The methods from Tiny Habits are part of a separate project involving coaching those seeking to make lasting change. Fogg is aiming to scale it with trained coaches using technological solutions to reach more people.